The One Secret Ingredient That Turned This Healthy Chocolate Bar Into a Breakout Success

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After college, Jake Karls thought he wanted to be an investment banker. But he never got past the first job interview. Saddled by learning disabilities and a lack of enthusiasm for corporate work, the Canadian was forced to move back into his parents’ house.

“I could not find a job, so I literally had no choice but to become an entrepreneur,” he says. “It was the best thing that ever happened to me.”

Karls co-founded Mid-Day Squares with his sister Lezlie and her husband, Nick Saltarelli. The good-for-you chocolate bar is non-GMO, gluten-free, vegan, and packed with pea protein. But Karls says

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