The FTC Is Banning Businesses From Writing, Buying Their Own Reviews and Bot Followers

A bad review can make or break a business, but paying for fake AI reviews isn’t the solution — in fact, a new federal rule makes it a costly mistake.

The Federal Trade Commission (FTC) banned buying or selling fake reviews (AI-generated or human-written) in a final rule published Wednesday. The rule, which the FTC unanimously approved, stops anyone who doesn’t have experience with a product from writing a review about it. It takes effect in October and follows nearly two years of public comments, clarifications, and adjustments.

According to the new rule, businesses can’t buy or sell positive or negative reviews, and they can’t have employees write reviews either. Suppressing

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