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Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and revitalizing everyday boring products and services with clever spins and campaigns. Their offices, adorned with neon slogans and floor-to-ceiling whiteboards, buzzed with the energy of designers, copywriters and strategists dreaming up the next big campaign.
I remember walking through a few as a young creative — starry-eyed and hoping to absorb some of its magic.
The Fall
Today, a majority of those same buildings are empty. The cracks in the foundation have widened into chasms. Budgets are slashed. Thousands were laid off last year
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