The complicated partnership between Apple and OpenAI | CNN Business

CNN  — 

When OpenAI CEO Sam Altman attended Apple’s annual developer conference this week, he walked the campus, mingling with current and former executives, including Apple co-founder Steve Wozniak. Nearly an hour later, the iPhone maker announced a much-rumored partnership with OpenAI to bring its ChatGPT technology to devices later this year.

But Altman, who has emerged as the poster child for generative AI in the 18 months since the launch of ChatGPT, was not featured in Apple’s formal presentation, neither in person or via livestream. Nor did he join Apple CEO Tim Cook and other executives

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