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It is a common, though not consistently recognized, issue. While poorly functioning technology often frustrates users, too much tech can be as detrimental. It can be tempting to think consumers may want a lot of high-tech to speed interactions with your business; tech overload can be a customer relationship killer. Based on my experience, it’s essential to consider ways you can avoid this pitfall.
1. Humans still do a better job at many things
We leverage technology heavily at my jewelry insurance company via an omnichannel strategy. However, there are areas where we find technology doesn’t do the best job and where
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