Taylor Swift Just Announced a Major Business Deal That No One Was Expecting: ‘My Greatest Dream Come True’

Since 2019, Taylor Swift has been re-recording her albums in an effort to own her life’s work. And for months, Swifties have been not-so-patiently waiting for an announcement about when she would release the “Taylor’s Version” of her 2017 hit album, “Reputation.”

In typical Swift fashion, there was a big announcement this week — but not what everyone was thinking.

Related: Don’t ‘Shake Off’ These 5 Business, Brand, and Legal Lessons From Taylor Swift

On Friday, Swift announced on her website that she purchased her entire catalog, including music videos, concert films, album art and photography, unreleased songs, and the “memories, madness, and magic” of her “entire life’s work.”

“All of the

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