Cosmetics brand e.l.f. (eyes, lips, face) is acquiring Hailey Bieber’s Rhode, the skin care brand the model and entrepreneur launched in 2022. The deal is worth $1 billion, according to a press release.
“We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day,” Bieber, 28, said in a statement. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”
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