Taylor Swift’s highly anticipated new album “The Tortured Poets Department” (TTPD) hit streaming services at midnight ET on Friday. At 2 a.m. ET, Swift revealed that TTPD was actually a double album, releasing 31 total tracks under “TTPD: The Anthology.”
While Swift has made headlines for her expansive Eras tour, billionaire status, and impact on the economy, one aspect of her brand has contributed to a resurgence in an old-school medium of music: Vinyl.
During the promotion for TTPD, vinyl took front and center. Swift announced new record variants at tour stops across the world, with titles like “The Bolter” and “The Albatross.” Buying a vinyl was marketed as a way
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