Taking consumer subscription software to the great outdoors

Eric Crowley Contributor

Eric Crowley is executive director in the San Francisco office of global investment bank GP Bullhound.

The pandemic has been extremely painful for many. But as lockdowns lifted and people began resuming their outdoor hobbies, mobile-first businesses have seen growth accelerate as consumers turned to digital tools to improve their time outdoors.

The Dyrt, for example, is the top camping app on the Apple and Google Play App Stores. The app sits at the confluence of two trends: An increased interest in outdoor recreation and travel, and an explosion in consumer subscription software (CSS).

The Dyrt launched

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