Millions of sports fans and concertgoers are being duped by a deceptive pricing scheme at StubHub that hides the true cost of tickets until the very last moment, according to a lawsuit filed Wednesday by Washington, DC Attorney General Brian Schwalb.
The lawsuit accuses StubHub of deploying pricing tactics that “trick” consumers into overpaying for tickets and are designed to boost profits.
“StubHub uses a classic bait-and-switch scheme,” the lawsuit said, describing what’s known as “drip pricing” where only part of the product’s price is advertised initially.
The attorney general’s
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