Move over CrossFit, yoga and Peloton. Stretching sessions are the hot revival fitness fad.
Studios like StretchLab, Stretch Zone, Lymbr and Stretch’d are popping up in strip malls and street corners, offering tight and achy people one-on-one stretching sessions with “flexologists” and “stretch therapists” for $100 or more per appointment.
It’s not yoga, physical therapy or a massage — these sessions focus only on stretching. In a one-on-one session, an instructor will assist people with back, hamstring, shoulder and other stretches.
High-end gym chains such as Life Time and budget
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