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Users spend an average of 5.59 seconds looking at a website’s written content. I don’t know about you, but it seems like there is hardly enough time to gain users’ interest, let alone relay the information you want to share — and the information they want to find.
However, following best practices, there is no reason to bombard users with an avalanche of information when they land on your homepage. While there may be a lot of great information about your business, putting it in their faces when they arrive can have the inverse effect, making users feel overwhelmed and pushing
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