She Turned Her Airy Side Hustle Into a $255 Million Business and ‘Captured Lightning in a Bottle’ — Here’s How

Alli Webb spent her twenties working in hair salons. When she moved to Los Angeles and became a stay-at-home mom, she started a mobile blowout side hustle — so she would go to a client’s home, blow-dry their hair, and style it for $40. No haircuts or hair color.

“I got tons of clients,” Webb told entrepreneur Jeff Berman on the Masters of Scale podcast earlier this month. Her first pitch was to other moms on a Yahoo group. It read: “I’m a stay-at-home mom and a longtime hairstylist. I’ll come over and blow out your hair for only $40 while your babies are sleeping.”

Webb’s pitch was successful and she

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