PR Guide for AI Startups — How to Dodge Pitfalls and Shine in a Crowded Market

Opinions expressed by Entrepreneur contributors are their own.

The world of entrepreneurship has been transformed in a big way by the emergence of artificial intelligence. The numbers speak volumes. In 2023, AI startups worldwide raised an impressive $50 billion. And in Q1 2024, they had already scored $11.4 billion, roughly 17% of the total global funding.

Investors definitely have a soft spot for AI, which explains why it’s still attracting hefty financing during the venture capital winter. It’s no wonder that at Y Combinator demo days in 2024, a whopping 172 out of 247 projects were all about AI.

The AI boom — from niche to must-have

AI has come a

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