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As business owners and marketers, one thing we all understand is that the choice of marketing strategy you use is very crucial to the success of any campaign.
However, with various marketing strategies to choose from, finding one that suits your objective and budget can take time and effort. Luckily, there are two main methods that are often adopted in marketing campaigns. One is pay-per-click (PPC), and the other is Search Engine Optimization, commonly known as SEO.
But these two options still leave you with a choice. This article will explore the differences between PPC and organic SEO to help put you
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