By Low De Wei | Bloomberg
When a Porsche AG dealership in China posted an online advertisement for the latest Panamera, it wasn’t the sedan’s sleek curves that grabbed the most attention — it was the bargain price.
Drivers dreaming of a touch of luxury thought their luck was in after the dealership appeared to be offering the car for a bargain 124,000 yuan ($18,000), about one-eighth of the actual starting price of 998,000 yuan.
After hundreds of eagle-eyed consumers put down reservation fees of 911 yuan, Porsche acknowledged the dealership in the northern city of Yinchuan had uploaded information containing “a serious mistake in the listed retail price.”
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