New York CNN —
Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own.
This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,” in response to the growing popularity and sales of its smaller rivals.
“We saw the prebiotic soda space really emerging as an area of interest for consumers, and we were paying really close attention to it,” said Becca Kerr, CEO of Coca-Cola’s nutrition unit.
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