Podcast stars are inking massive nine-figure deals. Here’s why companies are writing the big checks | CNN Business

New York CNN  — 

Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows.

NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights.

In recent months, SiriusXM inked a $100 million deal to acquire the distribution rights for the popular “SmartLess” podcast hosted by Will Arnett, Jason Bateman and Sean Hayes. Spotify signed a new multiyear deal with Joe Rogan worth

→ Continue reading at CNN - Business News

More from author

Related posts

Advertisment

Latest posts

The hottest trend at restaurants: A table for one | CNN Business

New York CNN  —  In the 1984 rom-com “The Lonely Guy,” a crowded restaurant goes silent when Steve Martin...

Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may...

Why the U.S. isn’t ready for wars of the future, according to experts

AI and technology will be at the center of modern warfare, experts say....