New York CNN —
The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first time in more than two decades.
Planet Fitness will raise the price of its “classic” membership from $10 a month to $15 for new members beginning in the summer. The “classic” membership gives people access to one location. (Planet Fitness’ $25 monthly “Black Club” membership offers more location access and perks. Planet Fitness is not hiking this fee, although
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