Comcast and NBCUniversal are taking home their own Olympic gold.
The 2024 Summer Olympics in Paris drew a combined average of 30.6 million viewers across NBCU’s constellation of platforms, marking an 82% jump in viewership compared to the Tokyo Games and making the Games the most-streamed Olympics of all time.
The media giant on Monday shared that its coverage saw a whopping 23.5 billion minutes of stream time, a 40% increase compared to all prior summer and winter Games combined, while its total audience delivery in “Paris Prime” — afternoons in the US — and prime time drew in 4.1 million daily viewers on Peacock and NBCU Digital platforms.
The network’s Spanish-language broadcast on
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