Price fluctuations as a result of algorithms have been found to increase feelings of customer betrayal. Steven Puetzer/Getty Images
Steven Puetzer/Getty Images
If you’ve shopped online recently, you may have had this experience: You find an item, add it to your cart, and then when you get around to paying, the price has increased.
You can thank pricing algorithms.
These are computer programs that look at factors such as supply, demand and the prices competitors are charging, and then adjust the price in real
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