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Investors love to say that “first-time founders focus on the product, while second-time founders focus on distribution.” But what does that really mean? And how does it impact the success — or failure — of a business?
Let’s break it down. First-time founders often fall in love with their product. They pour endless hours into developing every feature and perfecting every line of code, believing that if they create something amazing, customers will come flocking to them. And while that mindset isn’t wrong, it’s only part of the equation. The reality is that even the best product in the world will
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