Traffic on Bluesky, an X competitor, is up 500% since the election. How will they handle the surge?

Jay Graber is the CEO of Bluesky, a social media site that originally started as a side project of Twitter. Provided by Bluesky

Provided by Bluesky

The day after the presidential election, the social media landscape shook.

On Elon Musk’s X, more than 115,000 users deactivated their accounts, the largest-ever mass exit from the platform. At the same time, traffic on Bluesky, a smaller rival to X, began to soar, with daily usage climbing some 500% in the U.S., according to data from Similarweb.

“We’ve been growing by about a million users a day for several days,” said Bluesky CEO

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