Nike’s sales are tumbling | CNN Business

New York CNN  — 

Nike is in a major slump.

The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday.

In North America, Nike’s largest market, sales dropped 9%.

But the results weren’t as bad as investors feared: Nike’s stock (NKE) inched up 4% during after-hours trading Thursday. Still, the company’s stock has dropped around 30% over the last year.

The largest shoemaker in the world faces a consumer slowdown and tough competition from upstart running brands like Hoka and On. Customers are changing

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