New Eco-Minded Coffee Machine Argues For Plastics With Enzymes

A year ago, Mel Elias, the former CEO of Coffee Bean & Tea Leaf, a popular coffee chain throughout the US, launched his latest venture, Bruvi.

He, alongside co-founder Sung Ho, wants to take on the biggest single serve coffee brand in the world, Keurig, which he says has over 90% of the market share when it come to single serve machines used at home to brew up coffee.

But it’s not his first time trying this venture. While at Coffee Bean & Tea Leaf, Elias saw that there was room in the market for another brand — one that he says looks more closely at

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

How Understanding Risk Can Change Your Life

Todd Ault will be the first to tell you he isn’t perfect. In addition to facing multiple lawsuits over the years, his holding company...

Lawsuits are shaking the NAR’s grip on America’s real estate fees | CNN Business

New York CNN  —  Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get...

Striking actors say they have rejected the Hollywood and TV studios’ ‘best and final offer’ | CNN Business

New York CNN  —  SAG-AFTRA said it has responded to Hollywood studios’ “last, best & final offer” on Monday...