Microsoft revamps Bing search engine to use artificial intelligence

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Microsoft CEO Satya Nadella presenting at the company’s headquarters in Redmond, Washington. Bobby Allyn/NPR

Bobby Allyn/NPR

REDMOND, Wash. — Microsoft is relaunching its Bing search engine by incorporating leading artificial intelligence technology, a move that company executives hope will reshape how online search operates.

Microsoft is teaming up with OpenAI, the San Francisco research lab behind ChatGPT, to retool Bing in an attempt to unseat Google as the leader in searching the web.

“It’s a new day for search,” said Microsoft CEO Satya

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