McDonald’s is ending its plant-based experiment due to lagging sales. At the same time, it’s promoting the eventual return of the popular McRib sandwich and focusing on its growing chicken segment.
In 2021, McDonald’s partnered with plant-based food producer Beyond Meat to create the McPlant, a plant-based meat alternative burger patty made from ingredients such as potatoes, peas and rice.
“I asked the team to test the McPlant in two very different markets, and so they chose San Francisco and Dallas,” Joe Erlinger, McDonald’s USA president, said in an interview with the Wall Street Journal last month. “It was not successful in either market, so I don’t think the U.S. consumer
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