McDonald’s is hoping a new value menu will win back customers who have been put off by its higher prices.
On Friday, the fast-food chain unveiled the “McValue” menu, a new, budget-friendly category that will roll out at US restaurants on January 7, 2025. The popular $5 meal deal, unveiled earlier this year, will be the centerpiece. The menu will also feature a new “Buy One, Add One for $1” option that includes breakfast.
McDonald’s is trying to reignite growth after a dismal few quarters. The value perception of the chain
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