Lululemon pulls new leggings line after complaints about ‘whale tail’ | CNN Business

New York CNN  — 

Lululemon thought it had developed its next hit. But after its new leggings became the butt of endless jokes, the company will have to leave them behind.

Lululemon pulled its newly-released $98 Breezethrough leggings line from its website and app after negative reviews and customer complaints about its V-shaped back seam, which rises up from the seat of the pants all the way up to the lower back.

The product snafu is Lululemon’s latest recent setback. The company, famous for its athleisure clothing, has seen its stock fall 50% so far this

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