Launching a New Tech Product? Here Are the Steps You Need to Take to Ensure It Succeeds.

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Every year, thousands of new tech products are vying for consumers’ and businesses’ attention. Only 5% of them manage to launch successfully and attract loyal, long-term clients with a chance of becoming household brand names.

Having an effective launch strategy, including a minimum viable product, can make the difference between a product not finding its market and a showstopping launch.

Understanding the importance of an MVP

A minimum viable product (MVP) is a simple version of a new product that allows a team of creators to assess its viability with potential customers. MVPs can validate product ideas with minimal risks and resources. They

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