Kickstarter is expanding its strategy and making big changes after helping entrepreneurs raise more than $8 billion in the 15 years it’s been in business.
The crowdfunding site, which allows entrepreneurs to fund projects big and small in exchange for early access to rewards, announced last week that it would be introducing Late Pledges, a feature that allows creators to get funding — even after a campaign officially ends.
Related: Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model
“Creators for so long left so much money on the table,” Kickstarter CEO Everette Taylor tells Entrepreneur. “They might go viral at the end of the
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