New York CNN —
Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.
The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company announced Tuesday.
It’s also a little less of the American “Jag-wahr,” and a bit more of the traditional “Jag-you-are,” as it’s said across the pond.
Perhaps best known for its pricey race cars
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