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Authoritative leadership is out. Leading with integrity and purpose is in.
The proof is in employees’ sentiments: those in high-trust workplaces are 76% more engaged and 29% more satisfied with their lives.
As CEO and founder of Creative Noggin, an advertising and marketing agency whose mission is to empower smart, passionate women to enjoy their work and life, I’ve seen the evidence firsthand. Leading with integrity and purpose has resulted in a culture of trust where team members stay for an average of over eight years.
I’ve also experienced the flipside.
Before founding Creative Noggin, I worked for several organizations, some of which
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