Google has made multi-million dollar investments in founders, internet infrastructure and clean energy, but its biggest gamble so far has been choosing to add AI to search, says Google’s chief investment officer and president Ruth Porat.
“The biggest bet we continue to make is actually the application of AI to search and continuing to evolve that experience,” Porat said earlier this week at the Reuters NEXT Conference. “We’re meeting people where they want to be met. It’s extraordinary.”
Porat mentioned that it was “beautiful” to see Google Search go from “10 blue links,” or the 10 links per page that characterized Google’s old search result interface, to now AI overviews, or
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