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I’ve been in PR for a long time now, and in that span, I’ve seen many things change. The magazines I used to write for are now virtually all online. The article interviews I used to conduct in person over lunch are now done over a computer screen. And the print newspapers in which I used to broadcast my clients’ announcements and publicize their efforts are a dying breed.
So it’s not surprising that a colleague recently asked me at a networking function, “Should I even bother with press releases for my company anymore?” The short answer is, “Yes!” Why
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