Introduction To Machine Learning For Marketing

By Anna Anisin, founder at DataScience.Salon, overseeing community and business development.

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine learning applications as Software-as-a-Service or use them for streamlining internal processes such as data entry operations, sales and marketing. This article will discuss how machine learning has evolved the marketing industry and how companies leverage it for profits and growth.

What Is Machine Learning?

Machine learning is a branch of artificial intelligence that deals with predictive modeling and analysis based on historical data. In simple terms,

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

GM pauses sales of Chevy Blazer EV over software issues | CNN Business

New York CNN  —  GM has paused sales of its brand new Chevy Blazer EVs after some customers reported...

Crypto’s 2023 was marred by fraud and scandal. It was its best year ever | CNN Business

New York CNN  —  Crypto’s 14th year in existence was one marred by scandal, bankruptcy, fraud and regulatory squabbling....

The Tantalizing Mystery of the Solar System’s Hidden Oceans

The original version of this story appeared in Quanta Magazine.For most of humankind’s existence, Earth was the only known ocean-draped world, seemingly unlike any...