Instagram and Facebook launch new paid verification service, Meta Verified

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Meta CEO Mark Zuckerberg, pictured in 2018, announced that Instagram and Facebook are launching a paid verification service called ‘Meta Verified.’ Marcio Jose Sanchez/AP

Marcio Jose Sanchez/AP

Facebook and Instagram are launching a new subscription service that will allow users to pay to become verified.

Meta — the parent company of Facebook and Instagram — said it would begin testing “Meta Verified” in Australia and New Zealand this week, with other countries soon. The announcement came on Sunday via CEO Mark Zuckerberg’s Instagram account.

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