A beef industry group is running a campaign to influence science teachers and other educators in the US. Over the past eight years, the American Farm Bureau Foundation for Agriculture (AFBFA) has produced industry-backed lesson plans, learning resources, in-person events, and webinars as part of a program to boost the cattle industry’s reputation.
Beef has one of the highest carbon footprints of any food, but AFBFA funding documents reveal that the industry fears that science teachers are exposed to “misinformation,” “propaganda,” and “one-sided or inaccurate” information. The campaign from the AFBFA—a farming-industry-backed group that educates Americans about agriculture—is an attempt to fight back and leave school teachers with a “more
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