It’s a truth universally acknowledged that people like money. If you show them the cash, they’re generally more likely to do what you want, whether that be to stop smoking, work out, or keep up with their medication.
As vaccines started to roll out of labs during the pandemic, governments began wondering: How can we encourage as many people as possible to get vaccinated against Covid-19? Countries tried a mishmash of approaches: They rolled out rigorous public health messaging, engaged with hard-to-reach communities, got celebrities to plug the vaccines, and made them compulsory.
But policymakers and academics also suggested another, controversial approach—why not just offer people cold, hard cash? This reignited a thorny debate.
Those on the utilitarian
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