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In business, just like in battle, uncertainty is a given. Markets change, technology advances and competition is relentless. The best companies don’t just react to change — they anticipate, adapt and execute with precision. But speed isn’t enough. Without a clear strategy, even the fastest teams will spin their wheels. That’s where commander’s intent comes in.
Originally developed in the military, commander’s intent is a principle that allows teams to make fast decisions without waiting for instructions from leadership. It’s about giving people the freedom to act while ensuring they never lose sight of the bigger objective. In an uncertain, high-stakes
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