Opinions expressed by Entrepreneur contributors are their own.
Simon Sinek’s profound statement, “People don’t buy what you do; they buy why you do it,” is an important message for anyone who wants to make their work matter. This concept is not just about knowing your products or services; it is about identifying what motivates the organization and being able to pass that message across.
I would like to talk about the process of finding and using your “why” and how that changed my company.
Related: An Inspiring Discussion With Simon Sinek About Learning Your ‘Why’
Discovering the “why”
When I started my business, all I was concerned about was the “what”
→ Continue reading at Entrepreneur