‘I felt like a celebrity’: Personalized ads hit China metro stations as operators scramble for cash | CNN Business

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Hong Kong CNN  — 

Xiaotu was looking for a soulmate but the typical routes of meeting people on campus or swiping online dating apps just weren’t cutting it for him.

Instead, the 23-year-old decided to go big: paying 999 yuan (about $140) to place a personal advertisement on a gigantic 6.5 by 1.7 meter (21 by 5.5 feet) electronic billboard at his local subway station in

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