Opinions expressed by Entrepreneur contributors are their own.
Many people will tell you that public relations is about telling your story to the media. The truth, however, is that it’s just as much about building relationships.
Of course, to be successful in public relations, you have to be able to build relationships with journalists and media contacts, but relationships with stakeholders and the general public are just as important. After all, the goal of public relations is to connect and resonate with a target audience — often your customers or stakeholders.
Public relations can be a fantastic tool to help businesses boost their profile, but one key function business leaders
→ Continue reading at Entrepreneur