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Recently, big brands, from fast food to retail, have relied on celebrities to drive revenue and appeal — particularly among young consumers. The effect can be dramatic: One month after McDonald’s introduced the Travis Scott meal, sales spiked 10%. The Shaquille O’Neal pizza helped Papa John’s raise more than $3 million for charity. As fragrance ambassador of Bleu de Chanel, Timothée Chalamet is expected to majorly contribute to the growth of the Chanel brand, indicative of the overall growth of the global men’s fragrance market, which is expected to be up to $19.6 billion by 2025.
The impact is clear: Celebrity
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