This story originally appeared on Mother Jones and is part of the Climate Desk collaboration.
As wildfires continue to burn all around Los Angeles, influencers have emerged to promote sales of their own, highly specific solutions to the crisis. With smoke filling the air of many neighborhoods, the wellness machine has sprung into action, promoting tinctures, detox products, essential oils, parasite cleanses, and even raw milk as “treatments” for its effects.
The fires began in earnest on Tuesday, January 7. By Thursday, two days later, Mallory DeMille, a correspondent for the Conspirituality podcast, says she noted an “immediate influx” of people promoting products on Instagram