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What if the very thing your firm is doing to build credibility is actually undermining it?
Many financial services firms want to be seen as industry leaders. They publish articles, speak at conferences and engage in media interviews — yet their efforts often fail to generate meaningful business results. Why? Because instead of offering valuable insights, they fall into the trap of self-promotion. And research shows that self-promotion, when done excessively, is often perceived as inauthentic and even “cringe.”
According to Harvard Business Review’s “The Perils of Self-Promotion,” people consistently underestimate how negatively others react to their self-promotion efforts. This is particularly
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