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Innovation isn’t always what it’s cracked up to be.
Remember the DeLorean? That futuristic-looking sports car from the early ’80s turned heads — but quickly flopped because of quality issues, poor performance and a hefty price tag. (To be fair, it did get Marty McFly back to 1955.)
In 2001, it was the Segway’s turn. But the scooter’s technological innovation outstripped any practical value for the average person. More recently, Apple struggled to find a market for its Vision Pro headset.
Every company wants to innovate. The trick is to do so in a way that actually helps customers — and doesn’t
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