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When considering how to evaluate an investment to maximize profits, your chief concern should be limiting vacancies and filling the ones that do occur as quickly as possible. An empty investment property is not an investment property at all: It’s a money pit.
You must tailor your advertising efforts to consider who your ideal renter is. Renters in 2025 tend to search for listings online, whether through a listing site or social media platforms. Renters know what to look for in an investment property; you just have to show them those desirable traits within your own property on the platforms they
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