How To Improve Your Company’s Culture: Four Steps

By Evan Nierman, founder and CEO of Red Banyan, a global crisis PR firm, and author of The Cancel Culture Curse and Crisis Averted.

Establishing a company culture that promotes employee retention is something that requires thought, word and deed.

Business owners know finding good employees is challenging and keeping them on the payroll involves more than just a paycheck. Retention largely hinges on culture—the character and personality of your organization. It’s what makes your business different from all others. I believe creating a company culture that is tolerant, supportive and flexible will determine if your employees stay or go.

Good, bad or indifferent, company

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