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Now that the market has waived goodbye to 2023, many companies find themselves at a crucial point for reflection and strategic planning for 2024. The year proved to be a rollercoaster ride, as the aftermath of the uncertainties of 2022 continued to resonate throughout 2023 and was further compounded by new factors.
Over 240,000 people lost their jobs in mass layoffs in the tech industry. Founders and business owners were urged to slim down their businesses and adapt to the complexities of a rapidly changing market landscape. Now that this period has come to an end, entrepreneurs need to evaluate
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